Truth in advertising

Usually an oxymoron.
Children spill things. Ok, so do I. On this occasion child spills on favourite red chair. Actually only red chair, but it's my favourite.
Recalled ad for product that I just happened to have in the laundry.
Applied to chair.
Stain gone.
Just like they said in the ad.
Bet you're wondering what the product is.
Especially if you have kids.
Or furniture.

What do you think this is?…an ad?

WHAT I AM READING:

UnSpeak- Steven Pool
Thoroughly Recommend this book. Terrifying and instructive.

What do the phrases "pro-life," "intelligent design," and "the war on terror" have in common? Each of them is a name for something that smuggles in a highly charged political opinion. Words and phrases that function in this special way go by many names. Some writers call them "evaluative–descriptive terms." Others talk of "terministic screens" or discuss the way debates are "framed." Author Steven Poole calls them Unspeak. Unspeak represents an attempt by politicians, interest groups, and business corporations to say something without saying it, without getting into an argument and so having to justify itself. At the same time, it tries to unspeak — in the sense of erasing or silencing — any possible opposing point of view by laying a claim right at the start to only one way of looking at a problem. Recalling the vocabulary of George Orwell's 1984, as an Unspeak phrase becomes a widely used term of public debate, it saturates the mind with one viewpoint while simultaneously makes an opposing view ever more difficult to enunciate.

In this fascinating book, Poole traces modern Unspeak and reveals how the evolution of language changes the way we think.


iPod Therefore I am
Into music, culture and technology. Entertaining book by the managing editor of UK GQ

Book Description
A music lover’s astonishing account of his obsession with the iPod, and a fascinating look at the phenomenon that has revolutionized the way we hear music.
First came fire, the wheel, and penicillin…and then, according to Dylan Jones, a compulsive album collector, music journalist, and multi award-winning men’s magazine editor, the next great invention to bless the human race was the iPod, Apple’s groundbreaking mp3 player. Small, sleek, and sexy, but with the capacity to hold up to ten thousand songs, the iPod has stunned music lovers and gadget enthusiasts around the world. It has delighted indie-rock college kids and elderly jazz fans, classical musical buffs and teenage hip-hop hustlers, almost no technology has so seamlessly crossed the great divide.
In iPod, Therefore I Am, Jones tells the story of his own entrĂ©e into this exponentially growing cult, taking the reader on a hilariously candid journey through his lifelong addiction to all genres of music, however unfashionable. Along the way, he gives a tantalizing behind-the-scenes look at the genesis of the iPod, from its original conception by Steve Jobs, the man who famously reinvented Apple Computer, to the landmark design of Jonathan Ive, the innovative designer who has become a legend in his own time. Behind it all, we get an insight into the way that the iPod has radically transformed the way we approach music, listen to music, and possess music—turning all of us into curators. Appendices containing Jones’s top playlists and his expert tips on getting the most out of your iPod make this love song to the iPod as practical as it is entertaining.

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