Negative associations

I have to confess that I am fond of this commercial for Vodafone New Zealand. The idea is OK, if literal and a little obvious, but I really like the music which propels the OK to the very nice. Too bad it's for Vodafone, whom I am coming to the conclusion are really no better than Telecom when it comes to rorting consumers (ref iPhone contracts).

The music is: 1922 Blues by US-folk/blues singer/guitarist/banjo player Charlie Parr. I just bought it from the iTunes store. Yes, it is the best bit of the commercial.

Will I think of Vodafone every time I play it? They should hope not.

Vodafone are bilking kiwis same as Telecom did/do. Duopoly is just as bad as monopoly.
In the words of Charlie Parr, "Ain't that the way it is?" - The Man has you in his pocket.

The commercial was made by the talented Mr Worthington's team at Clemmenger BBDO Auckland, the CGI came from Animal Logic in Sydney.

Comments

Go figure

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Mac Air Music

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