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Hot Metal Type

House industries cast ampersand
House Industries is a very cool type foundry. Of course in the digital era foundry is an antiquated term but House Industries have made these very cool cast metal bookends or doorstops - sculptures…

Can't take the weight of a solid piece of iron typography? Think the ferrous version will tear out the bottom of your messenger bag or absorb so much magnetic energy that it'll erase the hard disk on your laptop? Try this beautiful cast aluminum specimen! With more than a 60% weight savings, you can conserve fuel when transporting it home after charging it to your boss's corporate American Express card. Each sculpture is individually sand cast, hand selected by a qualified House Industries staff member and assigned a unique number. Remember that each of these have eclectic nuances and will differ from the photograph.


I can only imagine what the freight bill would be. But a man can dream, can't he?

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