Skip to main content

Darkest before the dawn



The Dark Knight Batman movie opens in Auckland today (I know, we're the first place in the world to see each new day, but for some reason TDK bootlegs have made it here before the film even screened). I'm looking forward to seeing the show. My son informs me that it has the highest ranking of any film on the Internet Movie Database, knocking The Godfather off its long held perch.

I think another barometer of importance is how quickly something is parodied. The web is awash with Star Wars mash-ups and homage to The Godfather. In no time at all The Dark Knight has joined the pantheon. I rather like the one above - TDK meets Napoleon Dynamite.

The speed and certainty with which the hype about the new Superhero movie has spread has been astonishing. In part my guess is that the whole sh'bang was altered by the death of Heath Ledger - maybe even how the movie was finally cut and certainly how the buzz has been framed. The Joker is the central focus of almost everything and even the surviving members of the cast, when interviewed seem to anchor their comments to the departed.

Interesting to see that the film has a number of websites:
whysoserious.com
Concerned Citizens for a Better Gotham
Clown Travel Agency
Acme Security Systems
Gotham City Police
I believe in Harvey Dent

They've been having some fun.

Comments

Popular posts from this blog

Go figure

Took my daughter shopping tonight. We had dinner out. Got back home late. She laid her new clothes out in neat rows so she could choose what to wear for tomorrow. She's 5. I see her just every second weekend. How can such incredible errors of judgement (marrying my daughter's mother) result in such a wonderful little human being? Go figure

Mac Air Music

I love the idea of the Mac Air but, call me old fashioned, …no disk drive? How will I watch Ratatouille, Toy Story, The Incredibles, Finding Nemo, Cars and A Bug's Life on DVD? The music on the MacAir launch commercial is terrific. I tracked the artiste Yael Naim's video for you. What is the name for this genre (Regina Spectre et al)? Apparently Steve Jobs chose the track personally for the TVC. Order from Amazon: Splash out:

Sexist Advertising and stereotypes

Advertising lives in the short-form world. Because mass media is so expensive the 30 second commercial is conventional and because there is so much clutter simplified signals are essential to 'cut through'. One form of communication short-hand used as a default is the stereotype - "A stereotype can be a conventional and oversimplified conception, opinion, or image, based on the assumption that there are attributes that members of the "other group" have in common. Stereotypes are sometimes formed by a previous illusory correlation, a false association between two variables that are loosely correlated if correlated at all. Though generally viewed as negative perceptions, stereotypes may be either positive or negative in tone." In the 1950's and 60's when men dominated advertising stereotypical impressions of women as inferior or subservient were not only commonplace but usual. It was normal to show women as housekeepers, largely because most wer...