Skip to main content

Ideas on Ideas.


Eric Karjaluoto's blog Ideas on Ideas is a new addition to my RSS feeds. He writes interesting material about design, advertising and creativity. I just read a post about his book on creativity in which he bemoans the fact that he has stalled half way through. I know that feeling.

He offers a list of techniques for breaking loose of the creative doldrums - these are the headings. You should visit for the meat and potatoes.

1. Break the pattern
2. Try working backwards
3. Tidy your workspace
4. Take something away
5. Mix-up your tools
6. Look differently
7. Talk it out
8. Prototype
9. Reorder the pieces
10. Start again
11. Throw away the part you love most
12. Go for a walk
13. Introduce something random
14. Make more
15. Make some rules
16. Set a deadline
17. Breathe

It may be unintended by Eric but I think his last item on the list is incredibly important. The Buddhist technique for focusing or being in the moment is to be conscious of your breath. Being present is very important to creativity -and I suppose this also connects to the ideas of Mihaly Czikszentmihalyi - flow…

Comments

Popular posts from this blog

Go figure

Took my daughter shopping tonight. We had dinner out. Got back home late. She laid her new clothes out in neat rows so she could choose what to wear for tomorrow. She's 5. I see her just every second weekend. How can such incredible errors of judgement (marrying my daughter's mother) result in such a wonderful little human being? Go figure

Mac Air Music

I love the idea of the Mac Air but, call me old fashioned, …no disk drive? How will I watch Ratatouille, Toy Story, The Incredibles, Finding Nemo, Cars and A Bug's Life on DVD? The music on the MacAir launch commercial is terrific. I tracked the artiste Yael Naim's video for you. What is the name for this genre (Regina Spectre et al)? Apparently Steve Jobs chose the track personally for the TVC. Order from Amazon: Splash out:

Sexist Advertising and stereotypes

Advertising lives in the short-form world. Because mass media is so expensive the 30 second commercial is conventional and because there is so much clutter simplified signals are essential to 'cut through'. One form of communication short-hand used as a default is the stereotype - "A stereotype can be a conventional and oversimplified conception, opinion, or image, based on the assumption that there are attributes that members of the "other group" have in common. Stereotypes are sometimes formed by a previous illusory correlation, a false association between two variables that are loosely correlated if correlated at all. Though generally viewed as negative perceptions, stereotypes may be either positive or negative in tone." In the 1950's and 60's when men dominated advertising stereotypical impressions of women as inferior or subservient were not only commonplace but usual. It was normal to show women as housekeepers, largely because most wer...