Some brand names just won't work

This curious little commercial is amusing enough - for a bottled water called Drench (it has its tiny moment of erm…Fame…in there somewhere). Here in New Zealand I can't see that brand name working. Agriculture is such a mainstream part of our culture. One of the longest running and most popular television shows is called Country Calendar and sheep dog trials still get air-time as a sport. Even to city dwellers with the highest level of sophistication; the sort that sip caffe latte's on Auckland's Ponsonby Road and drive Aston Martin DB9s through the twisting street circuits of the Viaduct Harbour know that Drench is what you give to sheep and cows to protect them from intestinal worms.

I can't see it taking off.

Bad TV commercial though. And not in a good way.

Comments

Go figure

Took my daughter shopping tonight. We had dinner out. Got back home late. She laid her new clothes out in neat rows so she could choose what to wear for tomorrow. She's 5. I see her just every second weekend. How can such incredible errors of judgement (marrying my daughter's mother) result in such a wonderful little human being? Go figure

Why billboards must go.

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Johnny Bunko competiton

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