Skip to main content

Not my cup of tea.



Isn't it curious how a cup of tea makes you feel better. Why is that? Is it the warmth?
I rather like this oddball little videoo. It speaks to the British fascination with Tea (It never really took off in America, tea that is. Could be something to do with the Boston Tea Party - when the colonists threw tea overboard as protest over British taxes).

I'e read some interesting books about hot beverages

Pour your heart into it by Starbuck's Howard

The Republic of Tea - Letters to a young zentrepreneur

The Devil's Cup

They're all pretty good.

I just tried to buy a copy of the Republic of Tea book from Amazon but it seems out of print and none of the used options seem to ship to New Zealand. Drat.

Scratch that - found an Amazon fulfilled used copy.

Comments

Popular posts from this blog

Go figure

Took my daughter shopping tonight. We had dinner out. Got back home late. She laid her new clothes out in neat rows so she could choose what to wear for tomorrow. She's 5. I see her just every second weekend. How can such incredible errors of judgement (marrying my daughter's mother) result in such a wonderful little human being? Go figure

Mac Air Music

I love the idea of the Mac Air but, call me old fashioned, …no disk drive? How will I watch Ratatouille, Toy Story, The Incredibles, Finding Nemo, Cars and A Bug's Life on DVD? The music on the MacAir launch commercial is terrific. I tracked the artiste Yael Naim's video for you. What is the name for this genre (Regina Spectre et al)? Apparently Steve Jobs chose the track personally for the TVC. Order from Amazon: Splash out:

Sexist Advertising and stereotypes

Advertising lives in the short-form world. Because mass media is so expensive the 30 second commercial is conventional and because there is so much clutter simplified signals are essential to 'cut through'. One form of communication short-hand used as a default is the stereotype - "A stereotype can be a conventional and oversimplified conception, opinion, or image, based on the assumption that there are attributes that members of the "other group" have in common. Stereotypes are sometimes formed by a previous illusory correlation, a false association between two variables that are loosely correlated if correlated at all. Though generally viewed as negative perceptions, stereotypes may be either positive or negative in tone." In the 1950's and 60's when men dominated advertising stereotypical impressions of women as inferior or subservient were not only commonplace but usual. It was normal to show women as housekeepers, largely because most wer...