Some kind of mistake

Here is a cute idea. A self promotion for a proof reader. The pencil is mostly erasor. Interesting juxtaposition. I wonder if the person who thought it up had the idea as a by-product of another task - then thought: "This is too good to waste…I'll find a proof reader…to adopt it."?

Nothing wrong with that. People with ideas for business look to have them sponsored by venture capitalists. Maybe advertising agencies need to present more speculative ideas to businesses - those who are already clients and those who aren't. That way you get a proprietary advantage. You don't need to engage in competitive pitches because no-one else can implement your idea - unless you license it to them. Has anyone thought of a licensing model for advertising?

Via AdGoodness

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Go figure

Took my daughter shopping tonight. We had dinner out. Got back home late. She laid her new clothes out in neat rows so she could choose what to wear for tomorrow. She's 5. I see her just every second weekend. How can such incredible errors of judgement (marrying my daughter's mother) result in such a wonderful little human being? Go figure

Mac Air Music

I love the idea of the Mac Air but, call me old fashioned, …no disk drive? How will I watch Ratatouille, Toy Story, The Incredibles, Finding Nemo, Cars and A Bug's Life on DVD? The music on the MacAir launch commercial is terrific. I tracked the artiste Yael Naim's video for you. What is the name for this genre (Regina Spectre et al)? Apparently Steve Jobs chose the track personally for the TVC. Order from Amazon: Splash out:

Sexist Advertising and stereotypes

Advertising lives in the short-form world. Because mass media is so expensive the 30 second commercial is conventional and because there is so much clutter simplified signals are essential to 'cut through'. One form of communication short-hand used as a default is the stereotype - "A stereotype can be a conventional and oversimplified conception, opinion, or image, based on the assumption that there are attributes that members of the "other group" have in common. Stereotypes are sometimes formed by a previous illusory correlation, a false association between two variables that are loosely correlated if correlated at all. Though generally viewed as negative perceptions, stereotypes may be either positive or negative in tone." In the 1950's and 60's when men dominated advertising stereotypical impressions of women as inferior or subservient were not only commonplace but usual. It was normal to show women as housekeepers, largely because most wer...

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