The Yellow Pages are working hard to stretch their brand away from their legacy of paper and ink. In the past their marketing effort has been slightly, well, creepy: detatched black hands helping out (doing the walking I guess?).
Their latest campaign seems altogether more promising.
The idea is that 'Tracey', the character in the commercials is going to build a restaurant in the boughs of a redwood tree.
As the project unfolds there will be commercials detailing her progress.
Sounds like fun (if you are a regular, you'll know I love tree houses: Building a treehouse, and a funky lofty endeavour).
The web strategy is nicely integrated and I think it is a good model to learn from. I like that when you leave a comment you get a link back to your own site (which is mighty neighbourly - and good blogging etiquette).
Check it out for yourself
Tree house is best way of climbing a tree for shelter, or to see the earth from another perspective.
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