Skip to main content

Compare and Contrast - Diesel Fuel for Life music

The use of of music in commercials fascinates me. Vodafone's use of Charlie Parr's 1922 blues is an interesting juxtaposition of contemporary themes with the rustic or tradition. It works because of the contrast.

Sometimes music can also seem utterly perfect and contextually in-sync. I love the music for this commercial for Diesel. (Trio for piano N2 E flat major op 100 Andante con moto - Schubert). Beautifully observed, very sexy new commercial for Diesel Fuel For Life Unlimited - For Women Only.



The music immediately reminded me of Barry Lyndon, the classic, beautifully shot period piece by Stanley Kubrick. Does the Diesel ad refer to it? Maybe a little.
Interestingly the musical director Leonard Rosenman won a 1975 Academy Award for Best Musical Score for adapting the various pieces of baroque and classical music. Ironically, years later, Rosenman expressed bittersweet memories (both of this movie and of Kubrick): "He would shoot take after take needlessly. He just didn't know what he was looking for, until after he found it. Still, he's one of the best friends I've ever had or will have, and I told him so. Thus, for the sake of that friendship, we both agreed never to work together on the same movie again for as long as we lived." (They never did.) - ex Wikipedia.

Comments

Popular posts from this blog

Go figure

Took my daughter shopping tonight. We had dinner out. Got back home late. She laid her new clothes out in neat rows so she could choose what to wear for tomorrow. She's 5. I see her just every second weekend. How can such incredible errors of judgement (marrying my daughter's mother) result in such a wonderful little human being? Go figure

Why billboards must go.

The problem with billboards and advertising in public places is they are an invasion of privacy. Unlike magazine, tv, radio (etc) advertising you cannot choose to turn it off or avoid it. Nor does it offer anything in return. It is a medium that offers no benefit or advantage to the person it is inflicted on. At least television ads subsidise the programming. Without doubt some billboards are entertaining - I thought the anti GE poster for short lived MADGE activist group was particularly good. But most are rubbish. Literally. Badly executed. Nothing important to say. The debate has led to a great deal of hysteria - mostly from people with a vested interest in perpetuating the deployment of hoardings. Perhaps the idea that the issue at stake is 'property rights' is the creepiest. If you own a building you have every right to plaster anything you like on its external surfaces. Is that an antisocial point of view? I think so. In the UK you could have an ASBO slapped on you for si...

Johnny Bunko competiton

The Great Johnny Bunko Challenge from DHP on Vimeo . There's a young chap in Indiana, one Alec Quig , who has written to me about creating a career based on a polymathic degree, from which he has recently graduated. He's an interesting young man and his concerns about going forward in life are the anxieties we all face at crossroads in our lives when we are forced to make choices. Dan Pink's latest book The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need might help: "From a New York Times, BusinessWeek, and Washington Post bestselling author comes a first-of-its- kind career guide for a new generation of job seekers.There's never been a career guide like it.the fully illustrated story (ingeniously told in Manga form) of a young Everyman just out of college who lands his first job. Johnny Bunko is new to parachute company Boggs Corp., and he stumbles through his early days as a working stiff until a crisis prompts him to find a new job. St...