The Ad Council in the United States has produced a campaign to discourage the use of the expression 'That is so gay..." To described something naff or uncool.
Have to confess I find it an incredibly irritating term. Not because I find it especially offensive but because it is mindless. It worries me when I hear my 8 year old daughter use the expression because I know her vocaublarly has enough language stashed away to be more articulate.
Using a bromide term to describe virtually anything degrades our language and its user.
Of the three executions I have seen I like this one best because it reinforces my thoughts on the matter, rather than the social activism of the others in the series.
As a foot note it amuses me that ad campaigns are still made in sets of three. Like a Lladro theme.
Official site ThinkB4youspeak.com
Via Made to Stick blog
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