There are some who think so. EA Games have proof.
A nice example of how brands can engage with consumers/fans who citicise. In this case there was a glitch in the EA Tiger Woods game than made it seem… well, I won't spoil it for you. Watch the clip.
Via Perkett PR Blog >> Via Valerie Maltoni
David,
ReplyDeleteGlad you liked my "Persuasive Pick!" Thanks for the link.
Cheers, Jeff