Tom Peters on Passion! from Tom Peters on Vimeo . I've talked about Tom Peters dozens of times before. He has been influential to me since the early 80s. When I left my first job in advertising my colleagues asked what kind of gift I would like from the proceeds of the whiparound. Without waiting to catch my thoughts or breath I said - "I'd like a copy of In Search of Excellence by Tom Peters'. Bear in mind I was leaving to take a job as a copywriter in an ad agency, you know, a creative job. I got the - well, 'if you insist' look. I hoovered up the book and got the bug for business as a place for ideas and for rattling the cage. I don't find it any surprise that Tom's world and the my world of creativity and innovation and converged over the years. I've never really seem them as separate. I find it hard to understand how the advert sing world is so reluctant to embrace creativity as anything more than an executional craft. In fact one of the
It's like you got yesterday, today and tomorrow, all in the same room. There's no telling what can happen.