Skip to main content

The TV Guide …Gospel

You may not realise it but the Catholic Church is very now. Now and then.

In 1958 Pope Pious XII, the Bishop of Rome declared St Clare of Assisi to be the Patron Saint of Television. She has other duties as well including watching over: embroiderers, eye disease, gold workers, good weather, needle workers, telegraphs, telephones, and television writers.

Um...eye disease? My mother, in her all her folkish wisdom, would tell me that, if I watched too much television I would get square eyes, so I can see a connection. I suppose, if you think about it gold workers, needle workers and embroiderers all have an eye-care thread…

I wonder if widescreen plasma TV not only brings you closer the action but also closer to God? Or the iPhone, perhaps...?

Did Pious XII pre-empt Kevin Roberts' SiSoMo edicts (if you visit the SiSoMo web site - does it strike you as curious that the opening Flash graphics are silent? …or SiMo…)

Comments

  1. Anonymous6:26 pm

    What I'd like to know is how much of KR's prodigious output comes from his pen/keyboard and how much from his plethora of underlings.

    Does anyone else think that KR is starting to ring a little hollow or am I just jaded by traditional (and for that matter non-traditional) marketing?

    ReplyDelete

Post a Comment

Popular posts from this blog

Go figure

Took my daughter shopping tonight. We had dinner out. Got back home late. She laid her new clothes out in neat rows so she could choose what to wear for tomorrow. She's 5. I see her just every second weekend. How can such incredible errors of judgement (marrying my daughter's mother) result in such a wonderful little human being? Go figure

Mac Air Music

I love the idea of the Mac Air but, call me old fashioned, …no disk drive? How will I watch Ratatouille, Toy Story, The Incredibles, Finding Nemo, Cars and A Bug's Life on DVD? The music on the MacAir launch commercial is terrific. I tracked the artiste Yael Naim's video for you. What is the name for this genre (Regina Spectre et al)? Apparently Steve Jobs chose the track personally for the TVC. Order from Amazon: Splash out:

Sexist Advertising and stereotypes

Advertising lives in the short-form world. Because mass media is so expensive the 30 second commercial is conventional and because there is so much clutter simplified signals are essential to 'cut through'. One form of communication short-hand used as a default is the stereotype - "A stereotype can be a conventional and oversimplified conception, opinion, or image, based on the assumption that there are attributes that members of the "other group" have in common. Stereotypes are sometimes formed by a previous illusory correlation, a false association between two variables that are loosely correlated if correlated at all. Though generally viewed as negative perceptions, stereotypes may be either positive or negative in tone." In the 1950's and 60's when men dominated advertising stereotypical impressions of women as inferior or subservient were not only commonplace but usual. It was normal to show women as housekeepers, largely because most wer...