Bunny boiler…simmering

The much admired Sony Bravia 'Balls' commercial was something of a watershed in communications. I can't think of another single ad this side of the millennium that jutted through the clouds of mediocrity - the barrage of the banal; maybe it was the swansong for the broadcast era. Even ramping the hype up with the 'Explosions' sequel didn't have the same impact as the original.

Speaking of hype there's a new Bravia ad in the pipeline. How do I know? Because Sony are hyping it themselves. I've talked about this before. It's not enought to have a big bang commercial. You have to create a sense of anticipation. Who'd have thought in the era of txt messaging and PSPs that kids and adults alike would be queuing into the night for the first release of the last Harry Potter book (that's right, I said book). Like The Deathly Hallows Sony are working the room. The rabbit seems likely to disappear down the hole. Check out the website. Find out what they are twittering about...

It will be interesting to see if Fallon can recapture the charm of the original.

Form an orderly queue.

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Go figure

Took my daughter shopping tonight. We had dinner out. Got back home late. She laid her new clothes out in neat rows so she could choose what to wear for tomorrow. She's 5. I see her just every second weekend. How can such incredible errors of judgement (marrying my daughter's mother) result in such a wonderful little human being? Go figure

Why billboards must go.

The problem with billboards and advertising in public places is they are an invasion of privacy. Unlike magazine, tv, radio (etc) advertising you cannot choose to turn it off or avoid it. Nor does it offer anything in return. It is a medium that offers no benefit or advantage to the person it is inflicted on. At least television ads subsidise the programming. Without doubt some billboards are entertaining - I thought the anti GE poster for short lived MADGE activist group was particularly good. But most are rubbish. Literally. Badly executed. Nothing important to say. The debate has led to a great deal of hysteria - mostly from people with a vested interest in perpetuating the deployment of hoardings. Perhaps the idea that the issue at stake is 'property rights' is the creepiest. If you own a building you have every right to plaster anything you like on its external surfaces. Is that an antisocial point of view? I think so. In the UK you could have an ASBO slapped on you for si...

Johnny Bunko competiton

The Great Johnny Bunko Challenge from DHP on Vimeo . There's a young chap in Indiana, one Alec Quig , who has written to me about creating a career based on a polymathic degree, from which he has recently graduated. He's an interesting young man and his concerns about going forward in life are the anxieties we all face at crossroads in our lives when we are forced to make choices. Dan Pink's latest book The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need might help: "From a New York Times, BusinessWeek, and Washington Post bestselling author comes a first-of-its- kind career guide for a new generation of job seekers.There's never been a career guide like it.the fully illustrated story (ingeniously told in Manga form) of a young Everyman just out of college who lands his first job. Johnny Bunko is new to parachute company Boggs Corp., and he stumbles through his early days as a working stiff until a crisis prompts him to find a new job. St...

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