Skip to main content

Sustainable Design

The conversation about sustainability in design is gathering momentum. This panel discussion reflects some of the ideas I've discussed on the blog.

One of the thoughts I especially relate to is the idea that we should design systems that reduce waste and unnecessary consumption. You can't save the planet by buying a Prius (I'm sorry if I seem fixated by the Prius - it's symbolic - nothing personal).

I wonder if there is an opportunity for one of the big hardware chains to set up a network of neighbourhood tool lending libraries. Community clubs together - members pay a joining fee to have access to the latest, well maintained tools from lawn mowers to DIY essentials. Members would pay a hire fee when they needed the tools. They could also have access to seminars and workshops about energy saving, safety, DIY techniques, gardening etc. The system would be managed online and the community could form a community (and network of communities)....With 200 well equipped cells in the community all with the latest, most efficient equipment the store would probably make a lot more money from amateurs and prosumers and not affect the trade customer business. Establishing relationships through regular conversations would open many more opportunities to trade.

Just a ThoughtSpur. What other areas could a web 2.0 communal model make a difference.

Comments

Popular posts from this blog

Go figure

Took my daughter shopping tonight. We had dinner out. Got back home late. She laid her new clothes out in neat rows so she could choose what to wear for tomorrow. She's 5. I see her just every second weekend. How can such incredible errors of judgement (marrying my daughter's mother) result in such a wonderful little human being? Go figure

Mac Air Music

I love the idea of the Mac Air but, call me old fashioned, …no disk drive? How will I watch Ratatouille, Toy Story, The Incredibles, Finding Nemo, Cars and A Bug's Life on DVD? The music on the MacAir launch commercial is terrific. I tracked the artiste Yael Naim's video for you. What is the name for this genre (Regina Spectre et al)? Apparently Steve Jobs chose the track personally for the TVC. Order from Amazon: Splash out:

Sexist Advertising and stereotypes

Advertising lives in the short-form world. Because mass media is so expensive the 30 second commercial is conventional and because there is so much clutter simplified signals are essential to 'cut through'. One form of communication short-hand used as a default is the stereotype - "A stereotype can be a conventional and oversimplified conception, opinion, or image, based on the assumption that there are attributes that members of the "other group" have in common. Stereotypes are sometimes formed by a previous illusory correlation, a false association between two variables that are loosely correlated if correlated at all. Though generally viewed as negative perceptions, stereotypes may be either positive or negative in tone." In the 1950's and 60's when men dominated advertising stereotypical impressions of women as inferior or subservient were not only commonplace but usual. It was normal to show women as housekeepers, largely because most wer...