Skip to main content

Brand Joile...nah

When you have such a global presence (and you are not Coca Cola) does that give you hegemony over your name and the names of those associated with you?

Check out this story about the actress Angelina Jolie

Angelina Jolie has dropped her legal battle with a perfume-maker who planned to give her new fragrance the same name as the star's daughter Shiloh. The actress filed a note with the U.S. Patent and Trademark Office in January after discovering Israeli/French perfume-maker Symine Salimpour was naming her newest scent Shiloh. Salimpour was shocked, claiming she was inspired by Shiloh's Hebrew meaning "his gift" and not Jolie and partner Brad Pitt's 13-month-old daughter. The Washington Post now claims the legal challenge has been dropped and Salimpour can go ahead - and she has vowed to donate five per cent of the perfume's profits to an Israeli non profit organization that provides medical and educational services for disabled children. She tells the newspaper, "I was so scared. I mean, c'mon, who wouldn't be? In Hebrew, Shiloh means 'his gift.' And I will use the perfume to give something back to the children of Israel and the Middle East."


How far gone do you have to be to imagine that your celebrity gives you the right to appropriate material in the public domain?

The name Shiloh is not the property of Angelina Jolie any more than David becomes mine if I slap (R) next to it or if I have millions of dollars.

We need to be vigilant about copyright laws.

Comments

Popular posts from this blog

Go figure

Took my daughter shopping tonight. We had dinner out. Got back home late. She laid her new clothes out in neat rows so she could choose what to wear for tomorrow. She's 5. I see her just every second weekend. How can such incredible errors of judgement (marrying my daughter's mother) result in such a wonderful little human being? Go figure

Mac Air Music

I love the idea of the Mac Air but, call me old fashioned, …no disk drive? How will I watch Ratatouille, Toy Story, The Incredibles, Finding Nemo, Cars and A Bug's Life on DVD? The music on the MacAir launch commercial is terrific. I tracked the artiste Yael Naim's video for you. What is the name for this genre (Regina Spectre et al)? Apparently Steve Jobs chose the track personally for the TVC. Order from Amazon: Splash out:

Sexist Advertising and stereotypes

Advertising lives in the short-form world. Because mass media is so expensive the 30 second commercial is conventional and because there is so much clutter simplified signals are essential to 'cut through'. One form of communication short-hand used as a default is the stereotype - "A stereotype can be a conventional and oversimplified conception, opinion, or image, based on the assumption that there are attributes that members of the "other group" have in common. Stereotypes are sometimes formed by a previous illusory correlation, a false association between two variables that are loosely correlated if correlated at all. Though generally viewed as negative perceptions, stereotypes may be either positive or negative in tone." In the 1950's and 60's when men dominated advertising stereotypical impressions of women as inferior or subservient were not only commonplace but usual. It was normal to show women as housekeepers, largely because most wer...