Social Proof

Further to my previous post, referring to marketing via social media being like colonialism, just moments after clicking the Publish Post button I received an email from Claire pointing out this video. The Prime Minister of New Zealand (and minister of tourism) waxing lyrical about New Zealand as a destination. The word that comes to mind is execrable.

Touting via YouTube with fake 'user generated content' doesn't work for me.

Though here I am spreading the word to both of you.

By the way, John, get some speech therapy.

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