Sucky & Bucky

‘You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.’

— Richard Buckminster Fuller

I think two of the most interesting inventors are James Dyson and Bucky Fuller (there is an interview with Dyson in the latest edition of Idealog Magazine.

Fuller's ideas were well ahead of his time. He had the insight to ask the question "Does humanity have a chance to survive lastingly and successfully on planet Earth, and if so, how?" His first priority wasn't his own wealth, but the wellbeing of mankind and the planet.

Many of his ideas were never successfully implemented, but there are some people who are catalysts, rather than the mechanical implementers of ideas. That is something that I think is often ignored - conception happens on a high plane and implementation at the lowest. Ask Henry Ford.

Dyson I admire for his fortitude. He had the courage to challenge the accepted way that things were done and gave the world the Dyson cyclone (I'd argue that, if he hadn't, the world would be much the same as it was before…Fuller didn't get things done that should have been, others have made things that they shouldn't have).

Dyson also had the courage to move manufacturing from the UK to Malaysia in the face of militant criticism from people who didn't understand where the true value of the business lay.

Don't misinterpret my comments about Dyson that seem critical - we like clean houses and nice design. Both Dyson and Bucky are significant for their influence on others.

I also like the Dyson motto: Making Everyday Work Better - The importance of the word 'work' is worth thinking about.

Comments

Addict-o-matic

A cool resource for you to try. Aggregates search topics from a number of sources. Thanks to Brand DNA (again) for the heads-up.

Johnny Bunko competiton

The Great Johnny Bunko Challenge from DHP on Vimeo . There's a young chap in Indiana, one Alec Quig , who has written to me about creating a career based on a polymathic degree, from which he has recently graduated. He's an interesting young man and his concerns about going forward in life are the anxieties we all face at crossroads in our lives when we are forced to make choices. Dan Pink's latest book The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need might help: "From a New York Times, BusinessWeek, and Washington Post bestselling author comes a first-of-its- kind career guide for a new generation of job seekers.There's never been a career guide like it.the fully illustrated story (ingeniously told in Manga form) of a young Everyman just out of college who lands his first job. Johnny Bunko is new to parachute company Boggs Corp., and he stumbles through his early days as a working stiff until a crisis prompts him to find a new job. St

Sexist Advertising and stereotypes

Advertising lives in the short-form world. Because mass media is so expensive the 30 second commercial is conventional and because there is so much clutter simplified signals are essential to 'cut through'. One form of communication short-hand used as a default is the stereotype - "A stereotype can be a conventional and oversimplified conception, opinion, or image, based on the assumption that there are attributes that members of the "other group" have in common. Stereotypes are sometimes formed by a previous illusory correlation, a false association between two variables that are loosely correlated if correlated at all. Though generally viewed as negative perceptions, stereotypes may be either positive or negative in tone." In the 1950's and 60's when men dominated advertising stereotypical impressions of women as inferior or subservient were not only commonplace but usual. It was normal to show women as housekeepers, largely because most wer

ThoughtSpurs

Search This Blog

Sucky & Bucky

Comments

Post a Comment

Popular posts from this blog

Addict-o-matic

Johnny Bunko competiton

Sexist Advertising and stereotypes