Skip to main content

Silence can't be differentiated.

I had a coffee with my ex-wife, Natalie,today. Nat has been working for the Lamborghini/Bentley dealership in Auckland. She's a petrolhead from way back. In fact I would go as far to say it is genetic. Her dad worked for one of the big oil companies, owned gas stations and was a pioneer; the first importer of Korean cars to New Zealand. Barry O'Donoghue is as nice a chap as you're unlikely to meet.

Natalie asked me if I'd ever heard a Lamborghini in a confined space. Had to admit that I had not had that pleasure. We cooed, as only petrol heads do about the sound of an Italian GT as one drives through a tunnel. I can only imagine. I told her about the time I took Taylor and Charlie (my ex-partner Lisa the Chiropractor's son) to see the Ferrari Enzo - which was displayed at Continental Cars in Auckland. The queue reminded me of living in London. I don't normally line up for anything - but the boys were keen. The car was impressive, yes, but the highlight of the experience was when staff in the dealership moved a Ferrai in the showroom (which is like an undergorund carpark that isn't actually underground) the sound of a Berlinetta Boxer being blipped inside is something extraordinary.

I was thinking about the way sound of a car affects me. Which made this promotion for the Lamborghini Gallardo seem completely wrong. Bad music. Wrong Music. I wanted to hear the sound. If you are thinking of buying one, then that is a significant driver. As it is presented the Gallaro seems tame, silent. If it is a neutered urban cruiser then the entire Lamborghini brand is a sham.



The best sounding cars I have owned:

Toyota MR2 (Supercharged)
BMW 3.0 csi (manual)+ 635csi (big BMW sixes are sensational on song)
Willys Overland Stationwagon (Hurricane six)
Porsche 944 Turbo (at 140 mph - even over the sound of my hysterical laughter - and no, I have never had a speed ticket in my life).
Ducati 900ss (I know it's not a car, but it sounded effing fantastic)

But I have never owned a V8.

I'd love to build a GT40 replica one day. Or an AC Cobra.

Part of design has to be the sound of things.

Every sense must be catered to.

The sound of silence is nothing.

Comments

Popular posts from this blog

Go figure

Took my daughter shopping tonight. We had dinner out. Got back home late. She laid her new clothes out in neat rows so she could choose what to wear for tomorrow. She's 5. I see her just every second weekend. How can such incredible errors of judgement (marrying my daughter's mother) result in such a wonderful little human being? Go figure

Mac Air Music

I love the idea of the Mac Air but, call me old fashioned, …no disk drive? How will I watch Ratatouille, Toy Story, The Incredibles, Finding Nemo, Cars and A Bug's Life on DVD? The music on the MacAir launch commercial is terrific. I tracked the artiste Yael Naim's video for you. What is the name for this genre (Regina Spectre et al)? Apparently Steve Jobs chose the track personally for the TVC. Order from Amazon: Splash out:

Sexist Advertising and stereotypes

Advertising lives in the short-form world. Because mass media is so expensive the 30 second commercial is conventional and because there is so much clutter simplified signals are essential to 'cut through'. One form of communication short-hand used as a default is the stereotype - "A stereotype can be a conventional and oversimplified conception, opinion, or image, based on the assumption that there are attributes that members of the "other group" have in common. Stereotypes are sometimes formed by a previous illusory correlation, a false association between two variables that are loosely correlated if correlated at all. Though generally viewed as negative perceptions, stereotypes may be either positive or negative in tone." In the 1950's and 60's when men dominated advertising stereotypical impressions of women as inferior or subservient were not only commonplace but usual. It was normal to show women as housekeepers, largely because most wer...