Tubular Belles.

There's no doubt about it. The rise of video usage online is a force to be reckoned with. Few would doubt that Google's rise since the late 90s has been spectacular. But even against such a phenomenal benchmark that is nothing compared to the stratospheric growth of YouTube.
This chart from the Alexa.com site shows that the use of video is on an upward path that looks like Al Gore's chart for CO2 emmisions - remember the one where he dramatises the idea of 'off the chart' by using an hydraulic platform to rise to the point of projected growth.

…and that's YouTube alone - it doesn't account for the many other sites promoting user generated content.

This is the horse I'm backing. If brand custodians (I know that's a little twee - but the best I can think of right now) don't get their heads around the issue it will be a lost opportunity. Putting a stake in the ground now should be a priority.

“In 1995 there were 225 shows across British television that delivered audiences of more than 15 million. By 2005 there were none.”
Michael Grade, BBC Chairman

I went back to some of the important books I have read in the past several years that have driven my thinking - for example:

After Image by John Grant

Gonzo Marketing by Chris Locke

Mavericks at Work by William C Taylor and Polly LaBarre

Each has contained a thread that has been provocative and important. None of them refer specifically to the rise of AV online but the themes of education, openness and collaboration converge on 'sweet spot' of opportunity that I plan to concentrate on in the coming months.

Comments

Johnny Bunko competiton

The Great Johnny Bunko Challenge from DHP on Vimeo . There's a young chap in Indiana, one Alec Quig , who has written to me about creating a career based on a polymathic degree, from which he has recently graduated. He's an interesting young man and his concerns about going forward in life are the anxieties we all face at crossroads in our lives when we are forced to make choices. Dan Pink's latest book The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need might help: "From a New York Times, BusinessWeek, and Washington Post bestselling author comes a first-of-its- kind career guide for a new generation of job seekers.There's never been a career guide like it.the fully illustrated story (ingeniously told in Manga form) of a young Everyman just out of college who lands his first job. Johnny Bunko is new to parachute company Boggs Corp., and he stumbles through his early days as a working stiff until a crisis prompts him to find a new job. St

Ze Frank thinks so you don't have to

Ze Frank appeared on my radar when I saw his presentation among the excellent TED Talks videos . This morning I was reading Russell Davies planning blog in which he referred to a clip by Ze Frank - Where do ideas come from. Here's the transcript: "...Hungry Hippo licks Aunt JEmima [sic] writes, "Are you ever gonna break into song again? Are you running out of ideas?" Hungry Hippo licks Aunt JEmima, that's a good question. I run out of ideas every day! Each day I live in mortal fear that I've used up the last idea that'll ever come to me. If you don't wanna run out of ideas the best thing to do is not to execute them. You can tell yourself that you don't have the time or resources to do 'em right. Then they stay around in your head like brain crack. No matter how bad things get, at least you have those good ideas that you'll get to later. Some people get addicted to that brain crack. And the longer they wait, the more they convince themse

Sexist Advertising and stereotypes

Advertising lives in the short-form world. Because mass media is so expensive the 30 second commercial is conventional and because there is so much clutter simplified signals are essential to 'cut through'. One form of communication short-hand used as a default is the stereotype - "A stereotype can be a conventional and oversimplified conception, opinion, or image, based on the assumption that there are attributes that members of the "other group" have in common. Stereotypes are sometimes formed by a previous illusory correlation, a false association between two variables that are loosely correlated if correlated at all. Though generally viewed as negative perceptions, stereotypes may be either positive or negative in tone." In the 1950's and 60's when men dominated advertising stereotypical impressions of women as inferior or subservient were not only commonplace but usual. It was normal to show women as housekeepers, largely because most wer

ThoughtSpurs

Search This Blog

Tubular Belles.

Comments

Post a Comment

Popular posts from this blog

Johnny Bunko competiton

Ze Frank thinks so you don't have to

Sexist Advertising and stereotypes