Skip to main content

Readers are leaders

Here's what I am reading now (in addition to the rest).

Brain Tattoos
Creating Unique Brands That Stick In your Customers' Minds by Karen Post.

Oddly enough I picked up this book on the recommendation of Heath Row (who was my contact at Fast Company magazine when I coordinated the Auckland Cell of Company of Friends).

Beaton Portraits- from the National Portrait Gallery (London).
Picked this up because I want to practice drawing and I like these images.

The Ten Faces of Innovation..

Key words: Design. Innovation. Ideo. Tom Kelley.

Nuff said.

Comments

  1. Piotr Jakubowski12:28 pm

    The "Brain Tattoos" book seems very interesting. From the reviews it seems like a necessary addition to any marketer's library.

    If you haven't before, I would recommend "BrandSense" by Martin Lindstrom. At some points in the piece it stretches the concepts a little far, but the idea and foundation behind them is great!

    The "Ten Facts of Innovation" is interesting, and after reading some of the more critical reviews, I would have to peruse this one at the bookstore before purchasing it.

    ReplyDelete

Post a Comment

Popular posts from this blog

Ze Frank thinks so you don't have to

Ze Frank appeared on my radar when I saw his presentation among the excellent TED Talks videos . This morning I was reading Russell Davies planning blog in which he referred to a clip by Ze Frank - Where do ideas come from. Here's the transcript: "...Hungry Hippo licks Aunt JEmima [sic] writes, "Are you ever gonna break into song again? Are you running out of ideas?" Hungry Hippo licks Aunt JEmima, that's a good question. I run out of ideas every day! Each day I live in mortal fear that I've used up the last idea that'll ever come to me. If you don't wanna run out of ideas the best thing to do is not to execute them. You can tell yourself that you don't have the time or resources to do 'em right. Then they stay around in your head like brain crack. No matter how bad things get, at least you have those good ideas that you'll get to later. Some people get addicted to that brain crack. And the longer they wait, the more they convince themse...
1 comment
Read more and leave a comment

Johnny Bunko competiton

The Great Johnny Bunko Challenge from DHP on Vimeo . There's a young chap in Indiana, one Alec Quig , who has written to me about creating a career based on a polymathic degree, from which he has recently graduated. He's an interesting young man and his concerns about going forward in life are the anxieties we all face at crossroads in our lives when we are forced to make choices. Dan Pink's latest book The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need might help: "From a New York Times, BusinessWeek, and Washington Post bestselling author comes a first-of-its- kind career guide for a new generation of job seekers.There's never been a career guide like it.the fully illustrated story (ingeniously told in Manga form) of a young Everyman just out of college who lands his first job. Johnny Bunko is new to parachute company Boggs Corp., and he stumbles through his early days as a working stiff until a crisis prompts him to find a new job. St...
Post a Comment
Read more and leave a comment

Why billboards must go.

The problem with billboards and advertising in public places is they are an invasion of privacy. Unlike magazine, tv, radio (etc) advertising you cannot choose to turn it off or avoid it. Nor does it offer anything in return. It is a medium that offers no benefit or advantage to the person it is inflicted on. At least television ads subsidise the programming. Without doubt some billboards are entertaining - I thought the anti GE poster for short lived MADGE activist group was particularly good. But most are rubbish. Literally. Badly executed. Nothing important to say. The debate has led to a great deal of hysteria - mostly from people with a vested interest in perpetuating the deployment of hoardings. Perhaps the idea that the issue at stake is 'property rights' is the creepiest. If you own a building you have every right to plaster anything you like on its external surfaces. Is that an antisocial point of view? I think so. In the UK you could have an ASBO slapped on you for si...
Post a Comment
Read more and leave a comment