Skip to main content

Seriously cool

Michael Gondry has to be one of the most original people in film right now. This clip for the Rolling Stones is brilliant. Apparently it is entirely composed from stills - not that you'd know it. I am looking forward to seeing his next movie (starring Jack Black - who seems to be the goto guy for characters who work in shops - the trailer for Be Kind Rewind is here. Maybe I'm just a sucker for concept movies?)

He also shot the classic White Stripes Hardest Button to Button. The man's a genius.



And, according to the Guinness Book of records, he directed the most awarded single commercial of all time. And here it is:

Comments

  1. Anonymous11:27 am

    Don't forget Michel Gondry also directed at least 6 amazing Bjork clips (Bachelorette, Jorga, Army of Me,Hyperballad, Isobel, Human Behaviour) clips for Beck & Chemical Brothers
    the clever Come into my world clip(2002) for Kylie

    and most famously the All Around the World for Daft Punk and the brilliant "Everlong" (gothic short story) for Foo Fighters back in the beginning.

    and that he is also a drummer himself / was in a French band when he started directing many of the clips.

    The Hardest Button is one of my many favourites and from memory used 36 drum kits!

    There is a a DVD collection that is well worth going to the video library for.

    ReplyDelete

Post a Comment

Popular posts from this blog

Go figure

Took my daughter shopping tonight. We had dinner out. Got back home late. She laid her new clothes out in neat rows so she could choose what to wear for tomorrow. She's 5. I see her just every second weekend. How can such incredible errors of judgement (marrying my daughter's mother) result in such a wonderful little human being? Go figure

Mac Air Music

I love the idea of the Mac Air but, call me old fashioned, …no disk drive? How will I watch Ratatouille, Toy Story, The Incredibles, Finding Nemo, Cars and A Bug's Life on DVD? The music on the MacAir launch commercial is terrific. I tracked the artiste Yael Naim's video for you. What is the name for this genre (Regina Spectre et al)? Apparently Steve Jobs chose the track personally for the TVC. Order from Amazon: Splash out:

Sexist Advertising and stereotypes

Advertising lives in the short-form world. Because mass media is so expensive the 30 second commercial is conventional and because there is so much clutter simplified signals are essential to 'cut through'. One form of communication short-hand used as a default is the stereotype - "A stereotype can be a conventional and oversimplified conception, opinion, or image, based on the assumption that there are attributes that members of the "other group" have in common. Stereotypes are sometimes formed by a previous illusory correlation, a false association between two variables that are loosely correlated if correlated at all. Though generally viewed as negative perceptions, stereotypes may be either positive or negative in tone." In the 1950's and 60's when men dominated advertising stereotypical impressions of women as inferior or subservient were not only commonplace but usual. It was normal to show women as housekeepers, largely because most wer...