Skip to main content

The motorcycle diary

If I was to stand upright on the foot brake of my mortorcycle to exert as much downward force from the pads to the rear drum as possible in order to avoid colliding with the back end of an 18 wheeler the only significant difference it would make would be the shape of the blood splatter. The CSI team would simply surmise I had stood up at the moment of impact. And they would be baffled by the apparent absence of any skid mark to demonstrate any kind of attempt at self preservation. The brake is pathetic.

Recently I've developed an aversion to yanking on the front anchors. The result is usually less than glamorous and involves another big dent on my helmet and/or my pride/dignity.

So I have decided the thing to do is to maintain speed. If I want to slow down - chop it down a couple of cogs and let different laws of physics play out. The bonus is it sounds better too and with higher revs more power is available to exit the problem zone.

If I was to apply this kind of thinking to business strategy I would say that a smooth, speedy forward progression is much more exhilirating and probably safer than a staccato stop-go approach. On a bike (or in car) for that matter I always have in the back of mind the question - where do I go if the vehicle in front suddenly stops and can I do it without loosing momentum? Braking introduces too many fresh risks, losing speed not only costs time but also requires more resources than maintaining momentum

Comments

Popular posts from this blog

Go figure

Took my daughter shopping tonight. We had dinner out. Got back home late. She laid her new clothes out in neat rows so she could choose what to wear for tomorrow. She's 5. I see her just every second weekend. How can such incredible errors of judgement (marrying my daughter's mother) result in such a wonderful little human being? Go figure

Mac Air Music

I love the idea of the Mac Air but, call me old fashioned, …no disk drive? How will I watch Ratatouille, Toy Story, The Incredibles, Finding Nemo, Cars and A Bug's Life on DVD? The music on the MacAir launch commercial is terrific. I tracked the artiste Yael Naim's video for you. What is the name for this genre (Regina Spectre et al)? Apparently Steve Jobs chose the track personally for the TVC. Order from Amazon: Splash out:

Sexist Advertising and stereotypes

Advertising lives in the short-form world. Because mass media is so expensive the 30 second commercial is conventional and because there is so much clutter simplified signals are essential to 'cut through'. One form of communication short-hand used as a default is the stereotype - "A stereotype can be a conventional and oversimplified conception, opinion, or image, based on the assumption that there are attributes that members of the "other group" have in common. Stereotypes are sometimes formed by a previous illusory correlation, a false association between two variables that are loosely correlated if correlated at all. Though generally viewed as negative perceptions, stereotypes may be either positive or negative in tone." In the 1950's and 60's when men dominated advertising stereotypical impressions of women as inferior or subservient were not only commonplace but usual. It was normal to show women as housekeepers, largely because most wer...