The Joy of Home Work

Well I can think of worse places to work. I have been enjoying the spring sun in the backyard while I plan global domination - of what I'm not sure yet - but who's to say?

What did we do before the Internet and wireless connection. Oh, that's right - sit at my desk in an office tower looking worried.

Let me take a moment to recommend a book to you. Just a little one. Its author Marty Neumeier calls it a 'whiteboard overview'. Zag - The number 1 stratgey of high-performance brands is brilliant. It may well be received wisdom but the presentation style is simple and delightful. Whether you are a seasoned hand/old pro or a beginner I recommend this book heartily. It follows on from The Brand Gap by the same author - bit, for some reason I perfer this one.

Order a copy from Amazon or Fishpond if you live in New Zealand.

On the subject of Amazon.com - my copy took a long time to arrive in the post. My queries to Amazon were handled efficiently and informatively. Just when I was about to file a claim with the NZ Post - lo and behold my books turned up. But it gave me an opportunity to experience world-class service first hand.

Comments

Addict-o-matic

A cool resource for you to try. Aggregates search topics from a number of sources. Thanks to Brand DNA (again) for the heads-up.

Johnny Bunko competiton

The Great Johnny Bunko Challenge from DHP on Vimeo . There's a young chap in Indiana, one Alec Quig , who has written to me about creating a career based on a polymathic degree, from which he has recently graduated. He's an interesting young man and his concerns about going forward in life are the anxieties we all face at crossroads in our lives when we are forced to make choices. Dan Pink's latest book The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need might help: "From a New York Times, BusinessWeek, and Washington Post bestselling author comes a first-of-its- kind career guide for a new generation of job seekers.There's never been a career guide like it.the fully illustrated story (ingeniously told in Manga form) of a young Everyman just out of college who lands his first job. Johnny Bunko is new to parachute company Boggs Corp., and he stumbles through his early days as a working stiff until a crisis prompts him to find a new job. St

Sexist Advertising and stereotypes

Advertising lives in the short-form world. Because mass media is so expensive the 30 second commercial is conventional and because there is so much clutter simplified signals are essential to 'cut through'. One form of communication short-hand used as a default is the stereotype - "A stereotype can be a conventional and oversimplified conception, opinion, or image, based on the assumption that there are attributes that members of the "other group" have in common. Stereotypes are sometimes formed by a previous illusory correlation, a false association between two variables that are loosely correlated if correlated at all. Though generally viewed as negative perceptions, stereotypes may be either positive or negative in tone." In the 1950's and 60's when men dominated advertising stereotypical impressions of women as inferior or subservient were not only commonplace but usual. It was normal to show women as housekeepers, largely because most wer

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