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iDEA - Ovation guitar with built in MP3 - rocks!

ovation iDea
I love Ovation guitars. I think the first time I was one was in the pages of Circus magazine. Kris Kristoferson had one. At least I think it was him...details...anyway, I liked that the sound holes were in the 'wrong' place. They looked beautiful and hand crafted.

Interested to see that the company has created a guitar with a built in MP3 player that not only lets you jam along to backing tracks, but also record directly to the guitar. The recorder lets you record from the preamp and a built-in microphone -- so you can capture vocals as well. It can store around 100 minutes of audio.

What is really interesting is that the company has created a site that has the potential to make a huge difference. It has training material for learning the guitar, ideas for songwriting and jamtracks to play along with - which means they have the potential to build a community of users.

Songwriting
Lessons
Jam Tracks

Ovation have the bones of something good, it would be interesting to see how it could be developed as a web 2.0 concept - a channel on YouTube, FaceBook etc.

Rock on ...I want one.

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