Recycled advertising

A commercial from a UK energy company made using recycled clips to illustrate their commitment tot being 'green'. Cute. But I am not so sure that the premise of a firm that has never advertised suddenly initiating a charm offensive - 'making a commitment to reducing carbon emissions 60%by 2020' isn't, in itself, increasing the firm's carbon footprint. Surely a campaign showing their customers how to reduce their electrical consumption would make more sense than a corporate message wasted on a significant percentage of the audience who either don't understand the message of are indifferent - not customers, cynical etc?

I hate to say it but there is another thing - the energy used to make the commercial from a quilt of old clips would, in all probability, be just as high or higher than shooting a simple ad, or making it with graphics from a laptop. The number of activities associated with the montage would have been monumental.

In the words of that great 20th Century philosopher, Kermit the Frog, 'It's not easy being green'

Clip via Another Planning Blog

Comments

Why billboards must go.

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Go figure

Took my daughter shopping tonight. We had dinner out. Got back home late. She laid her new clothes out in neat rows so she could choose what to wear for tomorrow. She's 5. I see her just every second weekend. How can such incredible errors of judgement (marrying my daughter's mother) result in such a wonderful little human being? Go figure

Johnny Bunko competiton

The Great Johnny Bunko Challenge from DHP on Vimeo . There's a young chap in Indiana, one Alec Quig , who has written to me about creating a career based on a polymathic degree, from which he has recently graduated. He's an interesting young man and his concerns about going forward in life are the anxieties we all face at crossroads in our lives when we are forced to make choices. Dan Pink's latest book The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need might help: "From a New York Times, BusinessWeek, and Washington Post bestselling author comes a first-of-its- kind career guide for a new generation of job seekers.There's never been a career guide like it.the fully illustrated story (ingeniously told in Manga form) of a young Everyman just out of college who lands his first job. Johnny Bunko is new to parachute company Boggs Corp., and he stumbles through his early days as a working stiff until a crisis prompts him to find a new job. St...

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