Skip to main content

Mo' Mo

I saw this poster for the New Zealand soda Lemon & Paeroa (world famous in New Zealand).

It is interesting to compare the difference between how breast cancer (which is very well funded)and prostate cancer - which no self respecting man wants to know about - well, not the examination anyway. The approach to talking about uncomfortable topics with blokes requires acceptance that you'll have to be a little bit oblique.

The Movember promotion is brilliant but I wonder if it is so oblique that the fun of it all overwhelmes the message.

By the way I've raised a little money - thank you to my friends who've sponsored my pathetic mo-grow effort.

Oh, and if you don't know what a pash-rash is - pashing is an antiquated form of kiwi vernacular for passionate kissing.

Anyway…sponsor my personal growth…help fund cancer research and if you're a woman I'll throw in a kiss (though might want to wait until after Movember to redeem).

Comments

Popular posts from this blog

Go figure

Took my daughter shopping tonight. We had dinner out. Got back home late. She laid her new clothes out in neat rows so she could choose what to wear for tomorrow. She's 5. I see her just every second weekend. How can such incredible errors of judgement (marrying my daughter's mother) result in such a wonderful little human being? Go figure

Mac Air Music

I love the idea of the Mac Air but, call me old fashioned, …no disk drive? How will I watch Ratatouille, Toy Story, The Incredibles, Finding Nemo, Cars and A Bug's Life on DVD? The music on the MacAir launch commercial is terrific. I tracked the artiste Yael Naim's video for you. What is the name for this genre (Regina Spectre et al)? Apparently Steve Jobs chose the track personally for the TVC. Order from Amazon: Splash out:

Sexist Advertising and stereotypes

Advertising lives in the short-form world. Because mass media is so expensive the 30 second commercial is conventional and because there is so much clutter simplified signals are essential to 'cut through'. One form of communication short-hand used as a default is the stereotype - "A stereotype can be a conventional and oversimplified conception, opinion, or image, based on the assumption that there are attributes that members of the "other group" have in common. Stereotypes are sometimes formed by a previous illusory correlation, a false association between two variables that are loosely correlated if correlated at all. Though generally viewed as negative perceptions, stereotypes may be either positive or negative in tone." In the 1950's and 60's when men dominated advertising stereotypical impressions of women as inferior or subservient were not only commonplace but usual. It was normal to show women as housekeepers, largely because most wer...