Skip to main content

apophenia explained


In my recent posts I have mentioned making connections and seeing patterns. By random meandering through the blogsphere I have found a description: Apophenia: the experience of seeing patterns or connections in random or meaningless data (wikipedia).

I have also been trying to find the classic perceptual illustration of the dalmation that is, essentially, a collection of shapes that our brains organise into the message - look, a dalmation. If you have never seen a dalmation (or a dog), then you have no experience to connect so you may not see the dog at all. I have heard or read somewhere that the indigenous people of south america could not see the shapes of the spanish vessels on the horizon becasue they did not have anything with which to associate. I guess that is possible?

Of course then there is the Gestalt theory that suggests:the primacy of the whole in perception, not as an accumulation of perceptions of its parts but in something more. Our perceptions are subconsciously constructed towards the end of creating a perception as stable, or as "good" as possible. Our conscious mind is then presented with this organised percept of the whole.

I suppose that is why we enjoy novelty, but only when it has a safety cord. I call it the New/Knew phenomenon. Think about music, even when something is strange and different we like our tunes to conform to a genre at least. A hip hop rendition of Stairway to Heaven might be a curious thing, but we have the umbilical cord to the past in a way that the Kronos Quartet will never have.

I have begun adding a list of blogs that I regularly visit, I'll keep you posted.

Comments

Popular posts from this blog

Go figure

Took my daughter shopping tonight. We had dinner out. Got back home late. She laid her new clothes out in neat rows so she could choose what to wear for tomorrow. She's 5. I see her just every second weekend. How can such incredible errors of judgement (marrying my daughter's mother) result in such a wonderful little human being? Go figure

Mac Air Music

I love the idea of the Mac Air but, call me old fashioned, …no disk drive? How will I watch Ratatouille, Toy Story, The Incredibles, Finding Nemo, Cars and A Bug's Life on DVD? The music on the MacAir launch commercial is terrific. I tracked the artiste Yael Naim's video for you. What is the name for this genre (Regina Spectre et al)? Apparently Steve Jobs chose the track personally for the TVC. Order from Amazon: Splash out:

Sexist Advertising and stereotypes

Advertising lives in the short-form world. Because mass media is so expensive the 30 second commercial is conventional and because there is so much clutter simplified signals are essential to 'cut through'. One form of communication short-hand used as a default is the stereotype - "A stereotype can be a conventional and oversimplified conception, opinion, or image, based on the assumption that there are attributes that members of the "other group" have in common. Stereotypes are sometimes formed by a previous illusory correlation, a false association between two variables that are loosely correlated if correlated at all. Though generally viewed as negative perceptions, stereotypes may be either positive or negative in tone." In the 1950's and 60's when men dominated advertising stereotypical impressions of women as inferior or subservient were not only commonplace but usual. It was normal to show women as housekeepers, largely because most wer...