Free Agents

I went along to the end of year bash for the Freelance co-op called The Pond after work yesterday.I was the guest of the talented Mr Langridge.
It is funny how the perceptions about freelancers has shifted from being people who weren't good enough to get a proper job to simply being clever people available as an external resource.

I had an interesting chat with one of the group who said he liked freelancing because he stayed 'hungy'. Not because he's not getting enough work, but excited about doing great work.

I haven't worked in an agency for some time but I had always had the view that you were only really as good as your last ad anyway. When a job was done I was immediately on the mooch for another brief. I was shocked to hear that agency creatives have become complacent. Why? Well, simple really, the employment contract laws make it hard to get rid of duds. There seem to be complaints to the employment court preformatted like wills in the bottom drawers of many in the business.

Oh how things have changed. I will never forget the trauma to my young psyche when I was fired on a Friday afternoon by a very well known and respected creative director after he had wobbled back to the agency after a very long moist lunch. He disagreed on some point of etiqutte in the rules of pool and sacked me. "Jzooor fired...."

I fretted over the weekend but decided to show up for work on Monday morning and the matter was never mentioned again.

If you are looking for advertising talent to wrangle in for a project I suggest you give Sue Worthington a call or self select from the site.

Comments

Johnny Bunko competiton

The Great Johnny Bunko Challenge from DHP on Vimeo . There's a young chap in Indiana, one Alec Quig , who has written to me about creating a career based on a polymathic degree, from which he has recently graduated. He's an interesting young man and his concerns about going forward in life are the anxieties we all face at crossroads in our lives when we are forced to make choices. Dan Pink's latest book The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need might help: "From a New York Times, BusinessWeek, and Washington Post bestselling author comes a first-of-its- kind career guide for a new generation of job seekers.There's never been a career guide like it.the fully illustrated story (ingeniously told in Manga form) of a young Everyman just out of college who lands his first job. Johnny Bunko is new to parachute company Boggs Corp., and he stumbles through his early days as a working stiff until a crisis prompts him to find a new job. St

Ze Frank thinks so you don't have to

Ze Frank appeared on my radar when I saw his presentation among the excellent TED Talks videos . This morning I was reading Russell Davies planning blog in which he referred to a clip by Ze Frank - Where do ideas come from. Here's the transcript: "...Hungry Hippo licks Aunt JEmima [sic] writes, "Are you ever gonna break into song again? Are you running out of ideas?" Hungry Hippo licks Aunt JEmima, that's a good question. I run out of ideas every day! Each day I live in mortal fear that I've used up the last idea that'll ever come to me. If you don't wanna run out of ideas the best thing to do is not to execute them. You can tell yourself that you don't have the time or resources to do 'em right. Then they stay around in your head like brain crack. No matter how bad things get, at least you have those good ideas that you'll get to later. Some people get addicted to that brain crack. And the longer they wait, the more they convince themse

Sexist Advertising and stereotypes

Advertising lives in the short-form world. Because mass media is so expensive the 30 second commercial is conventional and because there is so much clutter simplified signals are essential to 'cut through'. One form of communication short-hand used as a default is the stereotype - "A stereotype can be a conventional and oversimplified conception, opinion, or image, based on the assumption that there are attributes that members of the "other group" have in common. Stereotypes are sometimes formed by a previous illusory correlation, a false association between two variables that are loosely correlated if correlated at all. Though generally viewed as negative perceptions, stereotypes may be either positive or negative in tone." In the 1950's and 60's when men dominated advertising stereotypical impressions of women as inferior or subservient were not only commonplace but usual. It was normal to show women as housekeepers, largely because most wer

ThoughtSpurs

Search This Blog

Free Agents

Comments

Post a Comment

Popular posts from this blog

Johnny Bunko competiton

Ze Frank thinks so you don't have to

Sexist Advertising and stereotypes