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Elon Musk - The Sun King?



In my previous post I talked about Elon Musk as a visionary. If you had any doubts - watch this clip where he launches the Tesla battery pack for solar power.

Reducing carbon emissions is crucial to having a sustainable future. Continuing to rely on fossil fuels isn't just moving the deck chairs around on the Titanic - it is the iceberg.

Remember Steve Jobs' announcing the iPhone and it seemed like the second coming of Jeepers Cripes? You have to admire Musk's vaguely shambling, seemingly unrehearsed pitch. It's the content that wins the day.

And one other thing. The technology behind the Tesla system is open source. Think about that. He's not simply launching a slick new thing for movie stars and the 1% to feel good about reducing their carbon footprint. He's making it accessible to virtually everyone.

Amazing.

There's more info here (and an interesting discussion thread).

One point though - I wish he'd get a better tailor - the jacket didn't seem to fit so well.

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