Design for tight times

Jeff Bezoz is a legendary figure in the history of the Internet. Along with Yahoo and eBay founders he is one of the commercial web's pioneers. I still love Amazon.com and seem to have a steady stream of books arriving. I get a kick out of the Amazon brown box sitting on my doorstep (a strange habit of couriers - drop and run).

Sure Amazon has its critics, I am not sure if it ever gave its shareholders a dividend? But they are innovative and customer focused. I saw this quote from Bezos on the MetaCool blog

"I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out."

That's worth thinking about - it is certainly within the sphere of my little project Less Magazine. Some of the answers to the questions of sustainability is the idea of doing more with less. I suppose a corollary would be the old saws of 'Necessity is the mother of invention' or 'Needs must when the Devil drives.'

Having abundance tends to lead to waste. When the abundance of waste become the problem we need to turn our minds to elegantly simply solutions.

What interests me from a design perspective is the the baroque, ornate maximalism that was the genre of choice in the most recent era will, surely, be replaced by a more spartan approach that will probably transcend the vagaries of fashion and stylised design.

I certainly hope so.

Comments

Johnny Bunko competiton

The Great Johnny Bunko Challenge from DHP on Vimeo . There's a young chap in Indiana, one Alec Quig , who has written to me about creating a career based on a polymathic degree, from which he has recently graduated. He's an interesting young man and his concerns about going forward in life are the anxieties we all face at crossroads in our lives when we are forced to make choices. Dan Pink's latest book The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need might help: "From a New York Times, BusinessWeek, and Washington Post bestselling author comes a first-of-its- kind career guide for a new generation of job seekers.There's never been a career guide like it.the fully illustrated story (ingeniously told in Manga form) of a young Everyman just out of college who lands his first job. Johnny Bunko is new to parachute company Boggs Corp., and he stumbles through his early days as a working stiff until a crisis prompts him to find a new job. St

Ze Frank thinks so you don't have to

Ze Frank appeared on my radar when I saw his presentation among the excellent TED Talks videos . This morning I was reading Russell Davies planning blog in which he referred to a clip by Ze Frank - Where do ideas come from. Here's the transcript: "...Hungry Hippo licks Aunt JEmima [sic] writes, "Are you ever gonna break into song again? Are you running out of ideas?" Hungry Hippo licks Aunt JEmima, that's a good question. I run out of ideas every day! Each day I live in mortal fear that I've used up the last idea that'll ever come to me. If you don't wanna run out of ideas the best thing to do is not to execute them. You can tell yourself that you don't have the time or resources to do 'em right. Then they stay around in your head like brain crack. No matter how bad things get, at least you have those good ideas that you'll get to later. Some people get addicted to that brain crack. And the longer they wait, the more they convince themse

Sexist Advertising and stereotypes

Advertising lives in the short-form world. Because mass media is so expensive the 30 second commercial is conventional and because there is so much clutter simplified signals are essential to 'cut through'. One form of communication short-hand used as a default is the stereotype - "A stereotype can be a conventional and oversimplified conception, opinion, or image, based on the assumption that there are attributes that members of the "other group" have in common. Stereotypes are sometimes formed by a previous illusory correlation, a false association between two variables that are loosely correlated if correlated at all. Though generally viewed as negative perceptions, stereotypes may be either positive or negative in tone." In the 1950's and 60's when men dominated advertising stereotypical impressions of women as inferior or subservient were not only commonplace but usual. It was normal to show women as housekeepers, largely because most wer

ThoughtSpurs

Search This Blog