I have flipped through hundreds, possibly even thousands of home magazines. My favourites are titles like Dwell and Metropolitan Home. I can say with confidence that I have never once read any of the stories that accompany the photographs. I might read a caption or headline but never the text. For all I know it might be lorem ipsum the mock language used in layouts to indicate where the text will go. I don't assume that other people are the same or any different for that matter. A colleague suggested the other day that people use these magazines as a form of voyeurism, scanning other people's homes for inspiration or with a sense of aspiration - ideas that can be adapted to their tastes and budgets. For me though I can definitely tell you, I don't read them for the articles.
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