Skip to main content

Yellow Submarine iPod...Apple's little Yoko?

There's chatter on the wires about the possibility of Apple launching a Yellow Submarine edition of the iPod - supposedly pre-loaded with the Bealtes' albums.

I wonder if this is a strange distraction for the Apple brand? The iPhone is cool though my ardour has cooled since I first heard about it (pointless giving it headspace in New Zealand anyway).

A Yellow Sub iPod is just sad and irrelevant - sort of like Paul McCartney really. I realise that Steve Jobs likes the Beatles a lot and I agree some of their songs were ok, but they are over and out...let it be.

Nasty cash-in line extensions are not - repeat not
cool. Where would it all end? A Barbie iPod/iMac/iPhone? Hello Kitty…? I think you get my point.

Part of Apple's coolness is that they do their own thing - their own way (putting aside the aberration of the U2 iPod).

Put an end to this nonsense now. Have you run out of ideas? I'd be a starter for an Apple video camera or other consumer electronics - integrate some of the screen and navigation technology from the iPhone. How about a remote control that integrates with media systems using the iPhone screen technology or a handheld TV that recieves broadcast signals...anything...but hold the co-branding and merchandising.

Comments

  1. Anonymous8:18 am

    Some peopple think the Beatles are overplayed, but they deserve any air time they get and a ipod with the Beatles pre loaded, that's great! The beatles were way ahead of their time as far as recording music and trying new things and when listening to their music in the right state of mind lol things start to make sense. Anyway I want that ipod!

    ReplyDelete

Post a Comment

Popular posts from this blog

Go figure

Took my daughter shopping tonight. We had dinner out. Got back home late. She laid her new clothes out in neat rows so she could choose what to wear for tomorrow. She's 5. I see her just every second weekend. How can such incredible errors of judgement (marrying my daughter's mother) result in such a wonderful little human being? Go figure

Mac Air Music

I love the idea of the Mac Air but, call me old fashioned, …no disk drive? How will I watch Ratatouille, Toy Story, The Incredibles, Finding Nemo, Cars and A Bug's Life on DVD? The music on the MacAir launch commercial is terrific. I tracked the artiste Yael Naim's video for you. What is the name for this genre (Regina Spectre et al)? Apparently Steve Jobs chose the track personally for the TVC. Order from Amazon: Splash out:

Sexist Advertising and stereotypes

Advertising lives in the short-form world. Because mass media is so expensive the 30 second commercial is conventional and because there is so much clutter simplified signals are essential to 'cut through'. One form of communication short-hand used as a default is the stereotype - "A stereotype can be a conventional and oversimplified conception, opinion, or image, based on the assumption that there are attributes that members of the "other group" have in common. Stereotypes are sometimes formed by a previous illusory correlation, a false association between two variables that are loosely correlated if correlated at all. Though generally viewed as negative perceptions, stereotypes may be either positive or negative in tone." In the 1950's and 60's when men dominated advertising stereotypical impressions of women as inferior or subservient were not only commonplace but usual. It was normal to show women as housekeepers, largely because most wer...