The End

I can't go on. Or, rather, I can go on. That's the problem.
I've decided to confine my blog posts to stimulating matters of interest, rather than rants about things like the Muliaga fiasco. And in th run up to the election for the New Zealand parliament I am going to avoid talking about politics, political parities* and the other things that agitate me. The problem with being non-partisan is that every party does things that bug me (whereas if I had a favourite team I could forgive, turn a blind eye or, better still, blame the other party for woeful indiscretions and cock-ups of my own side). It seems to me the issues that matter (to me at least) are non-partisan in any case: taking 'sides' on issues like sustainability, justice (different from law and order) and the pursuit of happiness (or at least decent, enjoyable lives) etc...are not matters that should be subject to political debate. What reasonable person doesn't want these things? Given that New Zealand's population is less than the margin of error if you were to census the planet's humans it seems to me that spending money on arguing the toss is like deciding which shade of off-white to choose for your kitchen make-over.

*Not a Freudian Slip.

So, I will concentrate on the following topics:

Sometimes I will mix and match to conjure a festive cornucopia, a collision of cascading creativity.

Most of all I will try to concentrate on discussing ideas that I think matter and propose solutions or alternate perspectives with one end in mind - to spur your thinking.

I realise that 'some people would rather die than than think...and they do'. But that's not the end of the world-is it? Well, it is for them; but you know what I mean.

The Beginning...

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Addict-o-matic

A cool resource for you to try. Aggregates search topics from a number of sources. Thanks to Brand DNA (again) for the heads-up.

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Sexist Advertising and stereotypes

Advertising lives in the short-form world. Because mass media is so expensive the 30 second commercial is conventional and because there is so much clutter simplified signals are essential to 'cut through'. One form of communication short-hand used as a default is the stereotype - "A stereotype can be a conventional and oversimplified conception, opinion, or image, based on the assumption that there are attributes that members of the "other group" have in common. Stereotypes are sometimes formed by a previous illusory correlation, a false association between two variables that are loosely correlated if correlated at all. Though generally viewed as negative perceptions, stereotypes may be either positive or negative in tone." In the 1950's and 60's when men dominated advertising stereotypical impressions of women as inferior or subservient were not only commonplace but usual. It was normal to show women as housekeepers, largely because most wer

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