Skip to main content

Progress Report

I once dated a woman who was an occupational therapist. Her motto was "activity is therapy". The sloth in me wants to rebel against this idea. Activity sometimes is activity. The spinning of wheels. Friction and heat, but not much light. Perhaps its not even the sloth, but the voice inside that says, 'maybe you should quiet the voice inside?'. Isn't that the ideal of meditative religious forms.

Ommm.

Ummm, I just find it nigh on impossible to shut myself up.
I even find it hard to concentrate on reading without my inner dialogue drifting off at tangents, thinking about the ideas on the page. My current source of torment is a brilliant collection of essays by the British historian Ronald Wright called Short History Of Progress. Picked it up on Saturday afternoon and wasn't able to stir myself to any form of activity for the best part of Sunday. His thesis is that progress might well do us in. He points to civilisations that have vanished - The Sumerians, Easter Islanders, The Mayans and even the mighty Roman Empire. He uses the history of these cultures as if they are 'black boxes' of crashed airliners that he analyses and looks for errors to be avoided in our own relentless pursuit of progress. As someone pretty much dedicated to commercial creativity I guess that I am a cog in the machine. Perhaps more of our invention and innovation needs to be applied to containing rampant consumption and creating sustainable strategies for the future.

I recommend the book to you. It exhausted me. I'm off to have a wee lie down.

Comments

Popular posts from this blog

Go figure

Took my daughter shopping tonight. We had dinner out. Got back home late. She laid her new clothes out in neat rows so she could choose what to wear for tomorrow. She's 5. I see her just every second weekend. How can such incredible errors of judgement (marrying my daughter's mother) result in such a wonderful little human being? Go figure

Sexist Advertising and stereotypes

Advertising lives in the short-form world. Because mass media is so expensive the 30 second commercial is conventional and because there is so much clutter simplified signals are essential to 'cut through'. One form of communication short-hand used as a default is the stereotype - "A stereotype can be a conventional and oversimplified conception, opinion, or image, based on the assumption that there are attributes that members of the "other group" have in common. Stereotypes are sometimes formed by a previous illusory correlation, a false association between two variables that are loosely correlated if correlated at all. Though generally viewed as negative perceptions, stereotypes may be either positive or negative in tone." In the 1950's and 60's when men dominated advertising stereotypical impressions of women as inferior or subservient were not only commonplace but usual. It was normal to show women as housekeepers, largely because most wer...

Mac Air Music

I love the idea of the Mac Air but, call me old fashioned, …no disk drive? How will I watch Ratatouille, Toy Story, The Incredibles, Finding Nemo, Cars and A Bug's Life on DVD? The music on the MacAir launch commercial is terrific. I tracked the artiste Yael Naim's video for you. What is the name for this genre (Regina Spectre et al)? Apparently Steve Jobs chose the track personally for the TVC. Order from Amazon: Splash out: