Birth of an idea.

The launch of Idealog magazine is next week, December 5. On the stands on Monday, launch party Tuesday.
It has been quite a journey so far. Almost a year to the day since I first met Vincent Heeringa and Martin Bell.
We began with a trade magazine in mind but have ended up with something a little more visionary.
The idealists of Idealog. I like where we have arrived but there is a long way to go in terms of storytelling and design ideas.
RIght now I'm just glad that the delivery is pending. I think I can understand how a woman feels late in a pregnancy when the charm is over and she just wants the darned thing out!

Puuuush....wh...wh....wh! and puuuuuuuuuuuuuuuuuuuush.

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Birth of an idea.

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