Skip to main content

Basic Human Truth

The selection of books I read can sometimes be quite random. I'm attracted by a cover or a title, or , sometimes, a bargain. For all the time I spend using computers and the internet to communicate and research I also seem to be reading more than I ever have. I have a new love for the public library and the trestle tables heaped with remaindered books at the local outlet store. It is from these apparently opposite sources that two books have provided me with some interesting reinforcement of my faith in The One & Only™ Concept.

From The Meaning of ThingsApplying Philosophy to Life by AC Grayling I found the following in the introduction:

"Socrates said that an unconsidered life is not worth living. He meant that a life lived without forethought or principle is a life left vulnerable to chance and dependant on the choices and actions of others (so of little real value to the person living it). He goes further, that a life lived well is one that has goals and integrity, a life chosen and directed by the one who lives it, to the fullest extent possible."

And from the library to the clearance tables:

A Quaker Book of Wisdom by Robert Lawrence Smith:

"Shakespeare wrote 'Conscience doth make cowards of us all.' I think what he meant is that listening to and acting on our conscience is a scary and lonely experience. We fear our conscience for the same reasons we fear the truth. We know our conscience can expose us to ridicule and take away the props that make us feel secure - a group identity, conformity, anonymity. I would argue that letting your life speak through your conscience in the same way that truth telling is. It frees you from the the jusgement of others because you are answerable only to the God that is in you."

I wonder, sometimes, whether the journey of writing my book is worth it when I keep finding tracks that suggest others have trodden the path before me, though usually the tracks cross my path rather than head to the same waterhole. But it would be arrogant of me think that this is virgin turf. It has been the province of creative people, thinkers and artists since time began. My main aim is to bring a humanistic perspective back to marketing and to brands. I don't think it is right, necessarily, for everyone - but it is, at least, plausible.

The strands I am pulling together might well be basic human truths which have been forgotten in the drive to make marketing credible and 'scientific'.

If I can encourage a few people to 'follow their bliss'' and embark on a life's work - with no guarantee of success, but with a promise that a life lived honestly and a self expressed without manipulating others or cynicism is far more rewarding that creating mindless, cookie cutter experiences based on conformity, habit and worst of all, greed then I will have succeeded..

I recommend both books. You can order them from Amazon

The Meaning of Things by A.C.Grayling

A Quaker Book of Wisdom by Robert Lawrence Smith



BY THE WAY
I know you were probably wondering what Quaker humour is like. Seems Quaker's, like Buddhists have a sense of humour. How funny is it? 'Bout as funny as the Joey show.

Quaker Humour - some in side splitting Danish

The Joey Show - some in side splitting English

Comments

Popular posts from this blog

Johnny Bunko competiton

The Great Johnny Bunko Challenge from DHP on Vimeo . There's a young chap in Indiana, one Alec Quig , who has written to me about creating a career based on a polymathic degree, from which he has recently graduated. He's an interesting young man and his concerns about going forward in life are the anxieties we all face at crossroads in our lives when we are forced to make choices. Dan Pink's latest book The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need might help: "From a New York Times, BusinessWeek, and Washington Post bestselling author comes a first-of-its- kind career guide for a new generation of job seekers.There's never been a career guide like it.the fully illustrated story (ingeniously told in Manga form) of a young Everyman just out of college who lands his first job. Johnny Bunko is new to parachute company Boggs Corp., and he stumbles through his early days as a working stiff until a crisis prompts him to find a new job. St

Ze Frank thinks so you don't have to

Ze Frank appeared on my radar when I saw his presentation among the excellent TED Talks videos . This morning I was reading Russell Davies planning blog in which he referred to a clip by Ze Frank - Where do ideas come from. Here's the transcript: "...Hungry Hippo licks Aunt JEmima [sic] writes, "Are you ever gonna break into song again? Are you running out of ideas?" Hungry Hippo licks Aunt JEmima, that's a good question. I run out of ideas every day! Each day I live in mortal fear that I've used up the last idea that'll ever come to me. If you don't wanna run out of ideas the best thing to do is not to execute them. You can tell yourself that you don't have the time or resources to do 'em right. Then they stay around in your head like brain crack. No matter how bad things get, at least you have those good ideas that you'll get to later. Some people get addicted to that brain crack. And the longer they wait, the more they convince themse

Sexist Advertising and stereotypes

Advertising lives in the short-form world. Because mass media is so expensive the 30 second commercial is conventional and because there is so much clutter simplified signals are essential to 'cut through'. One form of communication short-hand used as a default is the stereotype - "A stereotype can be a conventional and oversimplified conception, opinion, or image, based on the assumption that there are attributes that members of the "other group" have in common. Stereotypes are sometimes formed by a previous illusory correlation, a false association between two variables that are loosely correlated if correlated at all. Though generally viewed as negative perceptions, stereotypes may be either positive or negative in tone." In the 1950's and 60's when men dominated advertising stereotypical impressions of women as inferior or subservient were not only commonplace but usual. It was normal to show women as housekeepers, largely because most wer