ThoughtSpurs

Today I attended a conference organised by New Zealand's Ministry of Science and Innovation. Frankly - my head spun. The international speakers were genius. The ideas that formed were exciting. I was covering the event for Idealog Magazine - for some reason it was invitation only. It should not have been. However, let me chat about this video. Wow. That is all.

A few years back Saatchi & Saatchi CEO popularised a new take on brands by coining the phrase Lovemarks . A clever repositioning of his agency that proved popular with clients and staff. But in the era when brands are scrambling to find meaning in social media, perhaps Lovemarks is a little bombastic - asking too much? Facebook's 'Like' is ubiquitous. Commercial pages are deemed successful by the number of 'Likes'. It is, perhaps, a lazy way of expressing approval - and it certainly can't be extrapolated into the kind of passion for the brand that Lovemarks describes. But the people have spoken. So - I have created Likemarks™. More thoughtful essay to follow.