tag:blogger.com,1999:blog-9170152.post6483020054134955587..comments2023-10-27T00:02:32.533+13:00Comments on ThoughtSpurs: The Element of Surprise in AdvertisingJoeGreenzhttp://www.blogger.com/profile/18253551472011359990noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-9170152.post-91083691532723701322009-10-12T16:16:04.962+13:002009-10-12T16:16:04.962+13:00Hi David,
Couldn't agree more about the eleme...Hi David,<br /><br />Couldn't agree more about the element of surprise. The unexpected is always engaging. And works wonders for direct mail response rates too.<br /><br />The one problem I have with this particular ad however, is that the message, the brand, and the point are buried. Was it press or outdoor, I wonder? If outdoor, I'd wager that the vast majority of people who saw it, haven't a clue what it's for or about.<br /><br />JulesJules Brownhttp://www.thecopydock.com/noreply@blogger.com