The Birth of eV

The BBC just launched a new version of its iPlayer ap for people with a web connected TV.
The Beeb has an enormous store of content and a less restrictive model than most commercial broadcasters. As both content creator and distributor it can decide its own rules. While this might be a unique position in the market and give the broadcaster a slightly unfair first mover advantage it does offer a glimpse of what ‘TV’ might mean in the future that is converging upon us.

Features of the new app:

•    on-demand
•    advanced search
•    playability on multiple platforms - mobile and static.

Audiences have become used to adding layers of experience to television viewing. TV remains a channel with few restrictions on quality based on bandwidth. It is a fire hydrant compared to the relative trickle of the web. In recent years a significant proportion of the viewing audience have also overlaid secondary media to their viewing experience. Laptops, tablets and smartphones mean engaging with a show can aslo mean engaging with other fans in real time to augment the experience.

The new BBC iPlayer app targets TV buyers who like:

•    interactivity,
•    social networking,
•    TV on-demand,
•    email.

The system can:

•    flip between the various BBC TV and radio,
•    refine content by category or featured content,
•    list favorites.
•    Simultaneously browse while watching a selection,
•    search content by phrase like Google.

The app is initially only for Sony, but will be rolled out for other platforms.
Still it is slick and points the way forward to how we will enjoy eV in the future.

The One & Only™ ...Me…ClanDestiny

I've been busy.
Creating a company takes time. 

And focus.

For the past year (ok, make that two) I have been imagining what the my future might look like.
My history is advertising.

Advertising is history.
What is the point of creating something amidst an enterprise where the business model has been a has-been for at least a decade?

Dead men talking.

I know, I know…ranters will tell me that television viewership is up, that magazines are more intimate than a set of la Perla knickers and that social media increases the opportunities for people to see and share your 'viral' content.
Well...it's not for me.

Short form smart-arsism will, hence-forth be confined to my blog. 

I hung my shingle out a couple of weeks back.

MacGregor Media Limited.
Why such a tedious name?
'Are you not the maverick who imposed Milk Moustache upon the world of Auckland advertising in the early '90's?'

Yes but…

In the spirit of The 1&O™ may I advance my thinking?

I am MacGregor.
(Not McGregor - my father made me return the book I won at school for being the best at art because the inscription was wrongly spelled. 

Not only was I humiliated by both parties I am certain I was thrashed without mercy for the most feckless of crimes the following year…

'Pull up your socks MACgregor - and if I catch you skateboarding without proper PE attire again I shall thrash you boy.
In fact I shall thrash you anyway.
See me in my study!').

A pathetic lesson in identity. 

But one well learned. 

It cast a spell(it right) on me. 

I am me.

And you can't be.

So MacGregor Media it is.
I went one step further and had my family's crest redrawn as my logo. 

We are sheep thieves after all.

My identity as a Scot is leavened by the story of migration. 

I am neither Scot nor Kiwi. 

But I am both and I draw on my children's whakapapa as much as my kith and kin. 

My daughter is Te Aupouri and my son's family hail from Mairangi Bay. 

They are of me and I of them. 

I don't see why a spot of of time traveling can't be allowed in the present/future?

It would be easy to come up with a random, humorous name - Starfish Bluenote or Behind the Knee - but hey…what is the point of having come all this way to give birth to an abstraction.
This grey hair is real. 

My experience is real.

Some of my ideas are really stupid (free broadband in both of NZ's major cities) and others - like Family Health Diary and Idealog magazine have become iconic on the New Zealand media landscape and game-changing, left field solutions to questions unasked (at the time).

People want reality and to feel connected with the products and services they choose.
A little non-fiction?

Solved with a lot of Non Fiction Advertising®

MacGregor Media is about developing media properties that resonate with people.
Agnostic. 

Don't care if it is eV, TV, Web, Social, Sitting round the campfire singing Kumbaya…
If it's media…it's me.

Let me know if you want to know more on the serious plane.

By the way the Gaelic on the crest reads 'Royal is my race'. But, famously we are sheep theives and malcontents and I am a republican.
Adaptable - but not maleable.

Level the playing field. 

Lock up your spinsters.

Non Fiction Advertising® is a Registered Trademark of David MacGregor. All Rights Reserved.